Perfect Poke Brand Identity

Perfect Poke believes in creating high-quality poke bowls while honoring the history of where it all began. Perfect Poke prides itself on using delicious, seasonal ingredients while valuing aesthetics.

GOALS

Create a logo, menu design, and bowl packaging while maintaining an Instagram-worthy and delicious aesthetic.

Design Strategy

Logo: Traditional poke is often made with he’e or “octopus.” I wanted the main logo to reflect this to truly honor the origin of poke and its roots.
Menu Design: There are several details of Hawaiian culture within the design. Most notably, the signature poke bowl dishes are named after the traditional Hawaiian word for each protein.
Colors: Because Perfect Poke values aesthetics and appearance, I wanted to use a color palette that was fun, vibrant, and unique.