Gay, Asian, and Speaking Brand Identity
He’s gay. He’s Asian. He’s got something to say! Mickey Rosal is taking his listeners on a journey of self-empowerment and love through the sharing of stories, advice, and questions. Told through the lens of a gaysian perspective, but not exclusive or relevant to only gaysians. Grab yourself a cup of tea, get cozy, and let’s get these episodes started!
GOALS
To safely share experiences and tell stories within the queer, Asian community.
WHERE TO LISTEN
Design Strategy
- Logo: Microphone with two meanings. The top portion is a microphone speech bubble with a tail on the bottom right to represent sharing experiences. The bottom portion is a pattern-inspired Visayan weaving art. A circle encompasses the logo to represent equality in the queer community.
- Colors: We wanted the color palette to invoke a calm and inclusive vibe, which is why Prussian Blue is the primary color of this palette.
“Before working with Christine, I didn’t have a clear image or idea of what I wanted. I knew what emotions and feelings I wanted to provoke but didn’t know how to capture them digitally. I pride myself on being able to create my own work so hiring someone externally was also completely foreign to me. I decided to hire Christine because her past work proves that she is capable of creating quality work to the satisfaction of her clients. She was also super comforting and very informative during our initial consultation!”
MICKEY ROSAL // GAY, ASIAN, AND SPEAKING
