STRATEGY + SOLUTION

Home Sweet Home Florals values observing sustainable practices, building friendship-first relationships and embracing the importance of symbolism through florals.

• Logo: Home Sweet Home Florals gives off a welcoming and soft aesthetic. This was reflected within the logo as it is hand-drawn and decorated with elegant serif fonts. There are two carnation flowers that symbolize love and two symbolize friendship.
• Moodboard + Imagery: A sweet, welcoming, and homey aesthetic is throughout the imagery. The earthy tones pay homage to the brand´s closeness to nature and how they value sustainability. Welcoming, symbolizing, cozy and soft.
• Colors: A warm color palette with a pop of blue to match the imagery and mood board of the brand. Orange and blue are complementary colors and blend wonderfully together. The rest are earthy tones that have a resemblance to flower stems and floral arrangements.

To help individuals celebrate all moments of life through carefully handcrafted floral arrangements.