Blend Catering Brand Strategy & Identity Refresh
Blend pushes the boundaries of the catering industry by creating once-in-a-lifetime culinary experiences for our clients. We believe innovation, creativity, and collaboration are the driving forces of our craft.
*Project made with Muse Group Marketing
STRATEGY + SOLUTION
Blend is a wedding and event catering company for passionate, entrepreneurial food lovers that gives clients the benefits of a diverse and expansive menu that accurately represents them and cuisine that pushes the boundaries of modern catering trends through integrity-driven customer service and organized logistics, unlike other food catering companies with limited menus, traditional dishes, and one-dimensional options.
Design Strategy
- Logo: The culture at Blend embraces unconventionality and harbors creativity. A slight gap to the “E” represents the constant desire to be different. The bent gaps between the“B” and “D” represent innovation. A simple, minimalist option.
-
Moodboard + Imagery: A high-end, minimalistic aesthetic with a focus on creative cuisine can be seen throughout the imagery. White and earthy tones represent authenticity and seasonality. Bright, fresh, innovative, and creative.
-
Colors: An analogous color palette inspired by the heavenly natures that Nevada and Lake Tahoe have to offer. Culinary-inspired notes of blue and green with subtle nods to elements of the northern Sierra beauties. Blue is the color of innovation. Green is the color of creativity.
![BC-Color Palette](https://i0.wp.com/www.femmefloradesign.com/wp-content/uploads/2023/02/BC-Color-Palette-e1677785509375.png?resize=1080%2C289&ssl=1)
Mission Statement
We aim to create a seamless culinary experience alongside individuals who are passionate about food. Blend provides innovative courses through a diverse catering menu built on refined cooking techniques, unique flavor profiles, and stellar client experience.
Outcomes & Results
LOOK AT MORE PROJECTS
Gay, Asian, and Speaking
Queer Asian Podcast
Perfect Poke
Poké Bar
Black Poodle Studio
Dog Photographer